The R Journal: accepted article

This article will be copy edited and may be changed before publication.

Market Area Analysis for Retail and Service Locations with MCI
Thomas Wieland

Abstract In retail location analysis, marketing research and spatial planning, the market areas of stores and/or locations are a frequent subject. Market area analyses consist of empirical observations and modeling via theoretical and/or econometric models such as the Huff Model or the Multiplicative Competitive Interaction Model. The authors’ package MCI implements the steps of market area analysis into R with a focus on fitting the models and data preparation and processing.

Received: 2016-09-12; online 2017-04-04
CRAN packages: MCI, SpatialPosition, ggmap, osmar, osrm, car, spgwr , CRAN Task Views implied by cited CRAN packages: Spatial, WebTechnologies, Econometrics, Finance, Multivariate, SocialSciences

CC BY 4.0
This article is licensed under a Creative Commons Attribution 4.0 International license.

  author = {Thomas Wieland},
  title = {{Market Area Analysis for Retail and Service Locations with
  year = {2017},
  journal = {{The R Journal}},
  url = {}